Privacy Policy

serathivora respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, and safeguard data when you interact with our website and services.

Information We Collect

We collect various types of information to provide and improve our services to you.

• Personal identification information including name, email address, and contact details you voluntarily provide when subscribing to our newsletter or contacting us.
• Technical information including IP address, browser type, device information, and operating system collected automatically when you access our website.
• Usage data including pages visited, time spent on pages, links clicked, and navigation paths through our website collected through analytics tools.
• Cookie data and similar tracking technologies that help us understand how visitors interact with our website and remember your preferences during return visits.

How We Use Information

We use collected information for various legitimate purposes related to operating and improving our services.

• To deliver requested content including blog posts, newsletters, and updates about digital marketing topics that match your expressed interests.
• To analyze website performance and user behavior patterns, helping us improve content quality, navigation, and overall user experience on our platform.
• To respond to inquiries, comments, and questions you submit through contact forms or email communications with our team.
• To comply with legal obligations and protect our rights, property, and safety as well as those of our users and the public.

Legal Basis for Processing

We process your personal information based on several legal grounds depending on how you interact with our services.

Processing is necessary for our legitimate interests in operating our blog, improving our services, and communicating with visitors. We also process data based on consent you provide when subscribing to communications or accepting cookies through our consent management system.

Information Sharing

We share your information only in specific circumstances and never sell your personal data to third parties.

• With service providers who assist in website operations, analytics, email delivery, and other functions necessary to operate our blog. These providers are contractually obligated to protect your data.
• When required by law, legal process, or government request, or when necessary to protect our rights and safety.
• In connection with business transactions such as mergers or acquisitions, your information may be transferred to successor organizations who will continue to honor this privacy policy.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure servers, encryption, access controls, and regular security assessments. However, no internet transmission is completely secure, and we cannot guarantee absolute security of data transmitted to our website.

Your Rights

Under Australian privacy law, you have several rights regarding your personal information that we process.

• Access your personal information we hold and request copies of data we have collected about you through your interactions with our website.
• Request correction of inaccurate or incomplete personal information we maintain about you, ensuring our records remain current and accurate.
• Request deletion of your personal information in certain circumstances, subject to legal retention requirements and legitimate business needs.
• Withdraw consent for processing based on consent, such as unsubscribing from marketing emails, though this does not affect prior lawful processing.

Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user preferences. You can control cookie settings through your browser preferences.

Cookie Policy Cookie Policy

Contact Information

If you have questions about this privacy policy or wish to exercise your rights regarding personal information, please contact us using the information below.

Policy Changes

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website with a revised date.